Showroom for wood flooring products in Masnou, Barcelona.

The client’s brief was clear: narrow budget, equity, and differentiation from competitors.

The strategy to tackle this project was to use the pallet’s material, but with a new coating, thus reinterpreting their uses to differentiate itself from the competition.

Structures were built using the original wooden material, an outer coat and high-lit with stage lighting to create a new product and a unique exhibition area.

El Masnou 2010.

Fotos: Antonie Arraou